What is Color Alchemy?


Colour Alchemy is a revolutionary multilayered print technology that enlivens traditional light box print, by creating the illusion of movement and animation. This is achieved by cleverly utilizing full colour spectrum (RGB) lighting to interact with colours in the print.
Then, static print is suddenly able to achieve a huge range of eye-catching visual effects, which bridges the gap between static print and digital animation.



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How it Works?


Color Alchemy applies a unique way of using RGB lighting and multilayered print: In this process, instead of using traditional LED white lights; sequenced RGB lights are projected through the substrate. As a result of this lighting manipulation and sequenced colour filtration, Color Alchemy is able to create rich texture, tonal variety, image depth and the ability to display hidden layers.


Key Features

Vibrant enhancement of static print

True Pantone match

Provides an enhanced framework for the manipulation of imagery

It is particularly effective at night or in low ambient lighting

In comparison to digital print, it is highly cost effective when used at scale

Multi-use platform that can be reused over multiple campaigns

Once combined with BrytePac technology, it has the ability to pulsate, isolate and highlight key aspects of the creative, in real time.

Real time monitoring


Why use Color Alchemy?


Colour Alchemy skillfully preserves pantone colours when backlit,creating a superior reproduction of a brand’s pantone. This is often harder to achieve with regular day/night prints or traditional backlit media.


Traditional backlit print is static, but with Color Alchemy a single print is able to achieve a huge range of visual effects and engagement.
In this way, Color Alchemy activates and animates print, dynamically.


With Colour Alchemy, size is no object: it works just as well with a 20m outdoor sign as it does on a 5m2 indoor sign. It is highly effective when used at night or in low ambient lighting and can be easily applied to any new light boxes or can be retrofitted into any existing backlit print platforms. It is also highly cost effective when used in large-scale executions.


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